In 2023, we anticipate that two-thirds of global B2C e-commerce will come from online marketplaces.
Forrester’s Moments Map helps brands understand consumer awareness, adoption, use, comfort, and ultimately preference for various devices and channels.
We all know that there is a big difference between working hard and working smart. And specifically for marketers, the status quo often makes working smart impossible — functional silos inhibit internal efficiencies and negatively impact the overall customer experience. Some of today’s biggest marketing silos are technology-based — different platforms for different functions. Let’s […]
Collecting data without infringing on consumers’ privacy and ultimately sacrificing their loyalty and trust is a new marketing imperative. Marketers must avoid regulatory fines and reputational damages and lead the conversation on consumer privacy. Data deprecation, new privacy laws, and the cookiepocalypse are coming. You’re now past the time to revise your approach to data […]
Wise retailers will be highly detail-oriented in their holiday strategies, especially given the macro-level conditions across many global markets.
Holiday planning is already well underway, and now it’s all about executing on marketing plans, site adjustments, and other finishing touches online and in-store. Read our insights to help you prep for the 2022 season!
In our new report, Forrester establishes standards for which technical functions are core (required) and common (often included) to the primary categories of commerce tech.
Logistics companies are important parts of the industrial supply chain. They are leading innovators in improving supply chain management, maximizing efficiency, and streamlining business operations. Because of the nature of their offerings, logistics companies often focus on maximizing their operational value but have little time to think about strategies for growth, such as growth marketing…. […]
Apple announced on September 12 that its email clients for iOS 16 and macOS will support a broad industry effort to combat brand spoofing and impersonation by implementing Brand Indicators for Message Identification — BIMI for short. This announcement further reinforces Apple’s commitment to security and privacy for its users and its earlier Lockdown Mode […]
“Sometimes a personalized experience is nice, but when it is done too often, it loses the ‘special’ aspect. If the personalized experience involves a discount or rebate, then I definitely want to know about it. If it involves something like a Coke bottle with my name on it, I really don’t care. And I get […]