Robot Food rebrands Breez

Leeds-based strategic brand design agency Robot Food has worked with Breez, a California-based premier range of cannabis infused products, on a full rebrand of its range that pushes the boundaries of accessibility and inclusivity of cannabis and paves the way for bringing the category into the mainstream. Breez was founded in 2015 and comprises a […]

Burger King “Smart people have our app”

Burger King has released three light-hearted campaign images encouraging customers to download their app! Burger King has devised a way to encourage consumers to get their app, by suggesting that smart people will download it. The ads state: “Smart people have our app” and are then followed by a silly situation that not so smart […]

Naming a brand ; legal things to know?

Hi folks! I’m in the middle of a naming strategy for a client and i’m baffled here. Found 15 relevant names only to find some brands from all over the world seem to exist in different or similar categories but at some country elsewhere. I would like some clarification / what to know on the […]

Gigantti saves energy, one ad at a time

Finnish Gigantti (part of Elkjøp), decreases the brightness of all its advertising in order to save energy. Dimming the brightness by 20 percent, reduces the energy consumption caused by its ads by up to 14 percent* Modern screens, such as televisions, phones, and computer displays, implement LED technology. Decreasing their brightness automatically lowers their energy […]

Fforme Carries Momentum to Paris

Fforme has struck a chord with its sleek and sculptural approach to womenswear, offering mobility and comfort to high achievers. The brand, which aims to empower its customers with unrestrictive and chic clothes, was among the best-received new brands at New York Fashion Week. Now, its three founders are looking to continue that momentum with […]

Intro to Instagram: What New Business Owners Need to Know

Intro to Instagram: What New Business Owners Need to Know Home There’s doubt that you’re aware of the power of social media (who isn’t these days?). And we’re gonna be honest with you, Instagram (IG) is one of the most popular social media platforms, with over 2 billion monthly active users. You’re building your business […]

12 Reasons Why Core Values are Important

Back in 2014, I joined Life is good CEO Bert Jacobs on the main stage of the National Retail Federation’s Big Show to illuminate the powerful effects core values can have on businesses. Core values helped Life is good build a $100 Million lifestyle brand. Our talk rated the highest of all keynotes given at […]

Evolving the look of the olympic brand

The new identity has been created to bolster the Olympic brand’s core values, while enhancing consistency, recognition and impact across all IOC platforms, communications and publications. Anchored by the Olympic rings – the famed symbol designed by Pierre de Coubertin in 1913 – the Olympic Games have long been one of the most widely recognised […]