7 Content Engagement Metrics You Should be Monitoring at All Times

It’s no secret that content marketing is a powerful, effective way to increase brand awareness and trust. And it’s also known that to produce those results, you need to be strategic about the content you’re sharing to ensure it attracts the right attention. But how do you know if your content is successful? Turn to […]

Conversion Rate Optimization (CRO): How To Get Started

In this piece, we’ll dig deeper into CRO, discuss why you should care about it, and provide some best practices for maximizing your conversion rate.  The post Conversion Rate Optimization (CRO): How To Get Started appeared first on Search Engine Journal.

4 SEO Experts Share Key Actions To Raise Client Satisfaction

Learn how to show that SEO is a necessary investment with the best strategic actions to keep clients and stakeholders happy and prove SEO ROI. The post 4 SEO Experts Share Key Actions To Raise Client Satisfaction appeared first on Search Engine Journal.

How to Become a LinkedIn Thought Leader

LinkedIn is a great way to build professional relationships and display your unique expertise to the world. It’s estimated that LinkedIn has over 830 million users in 200 countries, and 40% of the active users use the platform daily. These mind-blowing numbers show that there’s no better medium than LinkedIn if you’re looking to build […]

Click Bots and Fake Traffic Cost Online Advertisers $35 Billion

The world of pay-per-click advertising depends on traffic to keep it running. But almost as long as there have been PPC ads, there have been bots to “click” them and game the system. An open secret, this problem is much more widespread than many digital marketers might assume, with some estimates claiming fake users make […]

TikTok Moves Forward With Live Shopping In US

TikTok is moving forward with plans to launch live shopping in the United States, despite an unsuccessful launch in the UK this summer. The post TikTok Moves Forward With Live Shopping In US appeared first on Search Engine Journal.