Interactivity in video is about much more than creating shiny objects or gamification. It’s about meaningful user choice. Online, on-demand video is roughly half the age of the web itself. In that brief sixteen years, video has become the dominant medium for digital marketing by an overwhelming margin. Interactive video (or IV) is only slightly […]
Marketing trends keep on changing, and if you can stay on top of what your customers want, you will be able to stay ahead of the pack. For any business or brand to grow and build the correct audience, content marketing is essential. Increase conversions, enhance sales, create leads, expand an email list, are all […]
Are you using transition words and phrases in your writing to improve readability and SEO content quality? Here’s how to do so. The post What are Transition Words? Learn How to Use Them for SEO Content appeared first on Search Engine Journal.
Google advises that it’s not always necessary to add extra content to product category pages if the product names describe what’s on the page. The post Google: Extra Content Not Always Needed For Category Pages appeared first on Search Engine Journal.
Google is negotiating deals with Instagram and TikTok to index their content in search results, according to a new report. The post Google Working on Indexing Instagram & TikTok Videos appeared first on Search Engine Journal.
Google’s John Mueller offered encouraging feedback on ranking eCommerce sites that use manufacturer product descriptions The post Google on Using Duplicate Manufacturer Product Descriptions appeared first on Search Engine Journal.
Learn about the query completion patent that helps Google predict the best autocomplete answers for a user’s search query. The post How Autocomplete Works: The Patent Behind Google’s Query Completions appeared first on Search Engine Journal.
E-A-T is an important part of the Search Quality Raters Guidelines. Learn more about it and its importance to SEO here. The post Google’s Search Quality Raters Guidelines: A Guide for SEO Beginners appeared first on Search Engine Journal.
Google Ads is increasing transparency by providing users more background on verified advertisers. Here’s what you need to know! The post Google Ads to Rollout New Advertiser Pages With a Focus on Transparency appeared first on Search Engine Journal.
The NAACP gets real (in Reels) for a new public service campaign. The Epica Awards gently mocks excuses to drive entries. And Flipboard finds a fresh angle for a new curation podcast. Here’s our take on all this content – what’s yours? Continue reading → The post 3 Hot Takes: A Real Reel on Instagram, […]