This is the first installment in our weekly blog series on retail media. Are you currently selling on marketplaces and searching for a way to improve your overall performance through advertising? Search no more. This blog series will help you navigate the retail media landscape, provide you with a robust strategic action plan and finally […]
After falling during the pandemic, lipstick sales are on the rise once again. Here’s how one beauty brand is handling the trend. More
Live shopping events—also commonly referred to as livestream shopping—offer brands and sellers an opportunity to bring a real-time shopping experience directly to potential buyers. Brand representatives—often influencers—showcase the product or products live, giving viewers the opportunity to interact through a chat feature to ask questions, and make a purchase during the event. Live shopping unto […]
Viahart is a manufacturer of educational toys. Having experienced repeated intellectual property theft, its owner, Molson Hart, responded with a new company, Edison Litigation Financing. The post Fed-up Toy Company Responds to Knock-offs appeared first on Practical Ecommerce.
We often see the polished storefronts and spaces of entrepreneurs. But what happens behind the scenes? Three NYC-based entrepreneurs let us peek at the workspaces where the real work happens. More
Chatting with this bold sauce business about identity, community, and support for Asian American and Pacific Islander entrepreneurs. More
Contextual podcast ads read by the host are a form of influencer marketing. They can drive demand for ecommerce products and even the brand itself. The post Podcast Advertising Basics for Ecommerce Brands appeared first on Practical Ecommerce.
Image extensions allow you to add images to your Search Ads! Having an image in your Search Ad helps it stand to out and increases your clickthrough rate. Since image extensions are relatively new, most advertisers aren’t even aware they exist. If you’re one of them, this article will teach you what image extensions are, […]
First, the question: Living in the age of unlimited options, why do you choose a particular product? What makes you sacrifice all the alternatives you might need tomorrow and prioritize one thing over another? Here’s the hint: It’s not because you need it. With the internet being the #1 source of information today, it’s the content used by online marketers to influence your decision and convince you to purchase a product. They understand the psychology […]
Keyword lists for SEO are often cluttered and seemingly endless. “Clustering” can help by grouping keywords by a common modifier. The post How Keyword Clustering Powers SEO appeared first on Practical Ecommerce.