A Foolproof Advertising Strategy for the Holiday Season

The holiday season is coming fast! This time of year is crucial time for businesses of all sizes. Now is when people are spending the most money, both in person and online. This is the perfect time to start an advertising campaign. However, with so many businesses competing for attention, how can you make sure that your advertising stands out? The key is creating a holiday ad strategy—and to get started early. Whether you’re […]

The Key To Creating A Regenerative Food Company

ChocoSol is a bean-to-bar chocolate social enterprise that creates delicious stone-ground treats with cacao sourced directly from the communities of Oaxaca and Chiapas, Mexico. Using energy-efficient techniques, founder Michael Sacco has engendered an entirely regenerative and sustainable chocolate recipe. Since its inception, ChocoSol has surpassed $2 million in annual sales, and continues to grow by […]

Retail Apocalypse Reversal?

Physical retail stores face challenges amid ecommerce, supply chain issues, and labor shortages. A Shopify-like approach for brick-and-mortar businesses could be the answer. The post Retail Apocalypse Reversal? appeared first on Practical Ecommerce.

Can avatars be authentic? Eric Dahan on the rise of virtual influencers

With more and more brands exploring a presence in the metaverse ( however you define it), new opportunities for creators and influencers are arising. One main area of opportunity is characterised by the virtual influencer – a digital persona who acts just as any other influencer would, but who is entirely computer-generated. The concept has […]

Charts: Online Grocery Delivery Trends

The pandemic-driven shift to online grocery pickup is not declining. That’s according to two recent surveys. We explain in four charts. The post Charts: Online Grocery Delivery Trends appeared first on Practical Ecommerce.

Top 24 Achievable Business Ideas for Kids

Starting a kid-friendly business is a fun family activity that has learning baked in. Plus, it’s a way for kids to make money to save for college—or Nerf Blasters. Here, we’ll share 12 small business ideas for kids to start from home. More

Tips to Conquer Those Fulfillment Frustrations

In the last two years, consumer buying and delivery expectations have increased alongside the explosive demand for online shopping. This has only meant one thing: Online brands and retailers have had to adjust their operations to match said expectations, in addition to managing the effects of the pandemic on supply chain and fulfillment operations, which […]

The contextual advertising boom: What is it, and how can brands take advantage?

In an increasingly privacy-conscious web, contextual ad targeting is having a moment. Discussion website and self-proclaimed ‘front page of the internet’, Reddit, recently announced the acquisition of Spiketrap, an audience contextualisation company. As well as further building out Reddit’s advertising offering, the move to acquire Spiketrap highlights Reddit’s intention to capitalise on… Source

How AI Powers Ecommerce Recommendations

Ecommerce product recommendations are increasingly powered by machine learning. We explain three such models and suggest implementation tactics for small businesses. The post How AI Powers Ecommerce Recommendations appeared first on Practical Ecommerce.