Facebook Targeting Expansion Becomes Default

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. It’s a big change that could lead to more results (if it works the way it’s designed), but it may also upset advertisers wanting to limit targeting to a smaller group. Note that this change is […]

How to Create Call Extension Facebook Ads

You may want to create a Facebook ad campaign that has the goal of driving phone calls. There are many applications for this, but examples include calling in an order or making a call to discuss services with a salesperson. Direct “Call Ads” have weaknesses that Call Extension Facebook Ads help solve. In this post, […]

Five significant trends that point to marketing’s future

In two years, we won’t recognize our jobs in marketing. I believe the world is changing that fast! I love scanning the horizon for ideas and trends that will shape our lives. There are LOTS of changes in marketing’s future, but here are five that signal new directions for our profession: 1. The Experience Designer […]

The World’s 20 Most Popular Facebook Pages

Facebook’s strengthening grip and integration with popular culture is very evident as you go through this list of the world’s top 20 most popular Facebook pages and realize between them they have over 315 million fans. That culture reflects our movie, TV shows and music tastes including Michael  Jackson, Eminem, Lady Gaga, the Twilight Saga, […]

Twisted reality creates room for marketing innovation

ABBA twisted reality to become their 1980s selves for a new tour On the latest episode of the Marketing Companion podcast, Brooke Sellas and I talk about Facebook trends, content trends, impulse purchases, ABBA, our favorite karaoke songs, Tom Cruise, and Anthony Bourdain … and somehow direct the conversation back to marketing. What a veritable […]

New automation in Facebook Ads?; Monday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you thinking about 2022 yet? As […]

How to Manage Multiple Facebook Pages Without Going Nuts

Marketing agencies are often responsible for multiple social media accounts. As the director at Contentworks Agency, my team is responsible for multiple Facebook pages. So, I know how it can feel to juggle multiple Facebook pages. About to lose your mind with all the switching, posting, and community management?  Let’s dig into some tips and […]

The Facebook Ads Pixel: What Marketers Need to Know

Are you confused about how to implement the Facebook Ads Pixel?  Wondering what the Facebook pixel actually does for you and how to use it in an ad? In this article you will learn how to install the pixel, two methods for tracking your conversions with the pixel, and how to view the cost per […]