Facebook pixel: a complete guide for digital marketers

Facebook has nearly 3 billion active users, 70% of whom say they visit the platform daily. Globally, it’s the top active social platform. Its continued popularity makes Facebook attractive to marketers and advertisers. In fact, 93% of marketers surveyed use Facebook to promote their business. But the cost to advertise on Facebook is growing. In […]

Meta Needs Frequency Capping for More Optimization Options

One of the issues advertisers struggle with most is controlling the frequency of ads shown. At some point, you’re just wasting money showing the same ads to the same people. There is no ideal frequency that is best for every advertiser in every situation. Some frequency is good. But advertisers have very few options to […]

A Look Into the Future of Social Media Marketing

It’s hard to believe that we’ve provided social media marketing services for 15 years now. As the original social media agency in the United States, we have seen social media platforms grow from small startups into some of the most influential companies today. As social media continues to evolve, so does marketing on these platforms. […]

Lead Filtering, Gated Content, and Creative Flexibility Coming to Facebook Lead Forms

Meta recently announced several new features and enhancements that are coming to lead ads and messaging. I wrote about Marketing Messages from Meta Business Suite yesterday. Today, let’s cover the new features related to lead ads. Admittedly, Meta doesn’t provide a ton of details with most of these, but we’ll cover what we know. 1. […]

Is this the biggest marketing megatrend of the decade?

I’ve been thinking a lot about relevance lately. When you get down to it, having a great career, company, or brand gets down to one thing: fighting to be relentlessly relevant. This means being keenly aware of what’s happening in the world and adjusting to “surf” the waves of change constantly crashing around you (see […]

New Feature: Marketing Messages from Meta Business Suite

Meta announced a bunch of new features recently related to messaging and lead generation. One that got my attention was the ability to send marketing messages to people who opt-in via Messenger in Meta Business Suite. This could be really interesting. Let’s explore what is known so far… What We Know “Marketing Messages from Meta […]

5 Simple Steps on How to Find the Best Facebook Influencers

Mark Zuckerberg recently announced that Facebook is now Meta. Does this mean the death of Facebook? The answer is – absolutely not. In fact, it is one of the largest social media platforms, with 2.91 billion monthly active users and 10 million active advertisers, making it one of the most popular social media platforms and […]

Video Breakdowns Provide Important Context for Facebook Ads Actions

Performance measurement of Facebook video ads is challenging, primarily due to the way video ads work. But, video breakdowns provide important context for the performance of these ads. Let’s talk about the issues with video ads and how you can get a clearer idea of performance thanks to this buried feature. The Problem with Video […]

Virtual environment optimization (VEO): The next evolution of SEO?

Reality is no longer limited to what you see in front of you. We now have alternative realities, including virtual and augmented. These technological advances are making big changes in the world around us. It is important to have a full understanding of these concepts, as well as how to use them for the future […]

Success Metrics for Facebook Instant Experience Ads

If you run Instant Experience ads, how do you measure success? Facebook has added metrics that may prove helpful. In this post, I’ll help you find those metrics and understand what they all mean. Let’s go… Access the Metrics You’ll need to add columns to your Ads Manager report. Click the “Columns” dropdown in Ads […]