Surprising Brands that are still Using Twitter 

In a world where social media platforms are constantly changing and evolving, it’s easy to forget about the classics. Twitter (like Ignite) has been around for over 15 years now, and while it may not be as trendy as it once was, it’s still holding steady— and definitely not going anywhere.  At least for us […]

4 new Instagram ad surfaces and tools

Over the last few weeks, Instagram has been introducing new surfaces (what Instagram calls placements) and ad creative tools to give businesses more options to create engaging posts, reach more customers, and grow their brand. Music optimization for Reels To increase the adoption of Reels, Instagram has introduced free, high-quality songs from the Meta Sound […]

Facebook Advantage Custom Audiences: What You Need to Know

Facebook is rolling out Advantage Custom Audiences to advertisers, which will potentially expand your targeting when a custom audience is selected. Wait… This isn’t new, right? Oh, it is? You’d be forgiven if this sounds like something that’s already been around for a while. A couple of similar audience expansion features have been rolled out […]

Debating the 10 most relevant marketing trends

On the new episode of The Marketing Companion, I thought I would have some fun debating the most relevant marketing trends for the next two years with Dennis Yu. Dennis and I don’t always agree and this made for a lively debate on our possible future. That two-year timeframe is essential. Change is happening so […]

How to hide likes on Facebook: Your step-by-step guide

Facebook is constantly introducing new updates to enhance the user experience. Many of their new features–from Stories to Facebook Live–have been a hit with users. In fact, more than 1 billion people now use Stories. Marketers need to constantly stay on top of these updates so they can make full use of the platform’s potential […]

5 new updates to Meta call ads

Meta just announced 5 new updates to their call ads. The new updates are intended to help businesses build better customer relationships, find more quality leads, and reach more potential customers to grow their business, they stated in a blog post. 1. Get a callback This feature is currently being tested and gives customers the […]

The long ugly road of measurement and influencers

I’ve been immersed in the world of measurement and influencers since the beginning. I wrote the first book on the subject. There has been a tremendous amount of progress in testing impact — a lot of money has been devoted to attribution models. But when it comes to finding relevant influencers, especially in the B2B […]

Facebook Lead Ads Gated Content: Download a File Directly From a Form

Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. One of those features is Gated Content, and you may have this feature now (I do). This is a potentially big and useful update for marketers. Let’s talk about what Gated Content is, […]

Brandwatch Full Review: Here’s What You Need to Know

Brandwatch is a digital consumer intelligence platform founded in 2006. They recently merged with Falcon.io in May 2022 which provided tools for social media management.  Now offering both consumer intelligence and social media management, Brandwatch provides easy-to-use access for small businesses and large corporations around the world.   Some of these brands include Delta, Unilever, Monster, […]

Top 6 Social Media Trends to Expect in 2023  

Social media is constantly evolving. 2023 will be no different as brands need to stay ahead of the curve to remain relevant.   Of course, brands need to have a social media presence — but it’s not enough to just be present. To stand out in a sea of content, brands need to produce quality content […]