Unveiling our first MarTech Intelligence Report on email marketing platforms
Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. It’s been around too long to benefit from “shiny new object” syndrome, yet its true believers are fully appreciative of its power. What else delivers an ROI of $36 for every $1 […]
Unveiling our first MarTech Intelligence Report on email marketing platforms
Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. It’s been around too long to benefit from “shiny new object” syndrome, yet its true believers are fully appreciative of its power. What else delivers an ROI of $36 for every $1 […]
Unveiling our first MarTech Intelligence Report on email marketing platforms
Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. It’s been around too long to benefit from “shiny new object” syndrome, yet its true believers are fully appreciative of its power. What else delivers an ROI of $36 for every $1 […]
How product analytics can unite marketing and product teams to boost customer lifetime value
Although digital channels are proliferating, calling marketers to step up efforts like content production and omnichannel orchestration, for some brands, more customer activity is being consolidated in one place – the mobile app, or some other kind of digital product. The problem is that the marketing team needs to join forces with the product team […]
How product analytics can unite marketing and product teams to boost customer lifetime value
Although digital channels are proliferating, calling marketers to step up efforts like content production and omnichannel orchestration, for some brands, more customer activity is being consolidated in one place – the mobile app, or some other kind of digital product. The problem is that the marketing team needs to join forces with the product team […]
Create a B2B GTM strategy that buyers, execs and revenue teams love
“What is the right go-to-market (GTM) strategy(ies) for our business?” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). In B2B, GTM strategies have been a part of company planning forever. So why is GTM confounding sales, marketing and product leaders and rising […]
How product analytics can unite marketing and product teams to boost customer lifetime value
Although digital channels are proliferating, calling marketers to step up efforts like content production and omnichannel orchestration, for some brands, more customer activity is being consolidated in one place – the mobile app, or some other kind of digital product. The problem is that the marketing team needs to join forces with the product team […]
Martech failure? 50% say loyalty programs don’t offer much value
The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. So why is there such a huge gap between customers’ expectations for those programs and what they get? Half of all US customers say loyalty programs don’t […]
Create a B2B GTM strategy that buyers, execs and revenue teams love
“What is the right go-to-market (GTM) strategy(ies) for our business?” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). In B2B, GTM strategies have been a part of company planning forever. So why is GTM confounding sales, marketing and product leaders and rising […]
Martech failure? 50% say loyalty programs don’t offer much value
The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. So why is there such a huge gap between customers’ expectations for those programs and what they get? Half of all US customers say loyalty programs don’t […]
