Intent Data’s Signals: Cracking the Code, Part 1

With first-, second-, and third-party intent data, marketers have the information they need to better understand their customers. In this first of a two-article series, learn about the types of intent data and methods for obtaining them. Read the full article at MarketingProfs

When in doubt, look for the fear

My friend Amy taught me that “craven” doesn’t mean what I thought it meant. I’ve been using it to mean, “selfish in a particularly short-sighted way.” It actually means fearful and gutless. But, exploring the thesaurus, I discovered that it also means “dastardly.” I was sure that Snidely Whiplash was a dastardly villain. A dastardly […]