Google Ads: Phrase and broad match keywords that are identical to a query are now preferred
Google has also provided new details for when searches are identical to a given keyword as well as when a search isn’t identical to any of an advertiser’s keywords. Please visit Search Engine Land for the full article.
Intent Data’s Signals: Cracking the Code, Part 1
With first-, second-, and third-party intent data, marketers have the information they need to better understand their customers. In this first of a two-article series, learn about the types of intent data and methods for obtaining them. Read the full article at MarketingProfs
Keep your emails out of the spam folder and in front of your subscribers
Everything you need to know about sending emails that your customers want to receive and that inboxes won’t block from being delivered. Please visit Search Engine Land for the full article.
How to Meet Customers’ New Expectations With Tried-and-True Customer Service Best-Practices
It’s clear by now that the pandemic has changed interactions between businesses and customers. So what do customers expect from digital outreach and post-pandemic marketing? Here’s a good place to start: customer service best-practices. Read the full article at MarketingProfs
12 Key Benefits of Influencer Marketing for Brands [Infographic]
What’s so great about influencer marketing? This infographic from Americanoize provides 12 reasons why it can be a boon for brands. Read the full article at MarketingProfs
When in doubt, look for the fear
My friend Amy taught me that “craven” doesn’t mean what I thought it meant. I’ve been using it to mean, “selfish in a particularly short-sighted way.” It actually means fearful and gutless. But, exploring the thesaurus, I discovered that it also means “dastardly.” I was sure that Snidely Whiplash was a dastardly villain. A dastardly […]
Staying virtual; Wednesday’s daily brief
Plus, how to set up Google Analytics 4 using Google Tag Manager. Please visit Search Engine Land for the full article.
“About this advertiser” initiative now includes Advertisers Pages for Google Ads
The advertiser page gives PPC experts the opportunity to show the integrity of their advertising to users but also leaves a trail of previous advertisements. Please visit Search Engine Land for the full article.
Google rolls out ticket booking links, ‘Things to do’ ads and an eco-certified badge for hotels
Google’s new travel and leisure products are meant to help businesses bounce back after over a year and a half of disruption. Please visit Search Engine Land for the full article.
Working From Bed: The State of Home Workspaces in 2021
Nearly two-thirds of people who are working from home say they have worked from their bed, according to recent research from CraftJack. Read the full article at MarketingProfs
