Using Data Layer Variables In Google Tag Manager to Create Unique Conversion IDs

What happens when you have multiple vendors tracking conversions but have no way to ensure credit is given to the right source? I’m sure you’re screaming at the screen, “Use an ad server!” but that wasn’t an option in this particular case.  The Problem:  When working with multiple vendors (five, in this case) we commonly […]

Using Data Layer Variables In Google Tag Manager to Create Unique Conversion IDs

What happens when you have multiple vendors tracking conversions but have no way to ensure credit is given to the right source? I’m sure you’re screaming at the screen, “Use an ad server!” but that wasn’t an option in this particular case.  The Problem:  When working with multiple vendors (five, in this case) we commonly […]

What to know about cookies (no, not the edible kind)

If you’ve been on the internet at all these past few years you’ve probably seen the alert that appears at the bottom of your screen asking about allowing cookies on your computer, to which you immediately hit “accept all,” so you can get on with what you’re really there for. But what exactly is a […]

What to know about cookies (no, not the edible kind)

If you’ve been on the internet at all these past few years you’ve probably seen the alert that appears at the bottom of your screen asking about allowing cookies on your computer, to which you immediately hit “accept all,” so you can get on with what you’re really there for. But what exactly is a […]

How to Build Your Capacity into Your Nonprofit’s Editorial Calendar

You are using an editorial calendar to manage your nonprofit’s communications. Awesome! Now let’s make that tool even more strategic. Here’s one way to do that: Embed the existing communications capacity of your team into the editorial calendar and work from that as your baseline. What Most Nonprofits Do with Their Editorial Calendars Many nonprofit […]

Why an Artsy Touch is Vital in Interior Design

Why an Artsy Touch is Vital in Interior Design Interior design is one of the most important aspects of home decor. Learn how art can give your house a personal touch to help you create a space that meets your tastes! Interior design is a profession that includes many different things such as architecture, art, […]

Time for a Money Revolution in the Board Room

Conventional wisdom in nonprofit board rooms, as best as I can tell,  is that “in the midst of these uncertain political and economic times we should pull back”…”husband our resources”…”not be aggressive at a time like this”….and a thousand other cautionary excuses. Frankly, whether in good times or bad that’s usually the case because  the […]

11 Achievable Ways to Improve Your Nonprofit Website’s Accessibility

Wondering why you keep hearing about accessibility in marketing and web design? It’s not a nonprofit thing or even all that new (though we did include it in our marketing trends for 2022). There’s a loud call for organizations of all kinds to fully learn and embrace values of diversity and inclusion that extends into […]

In-Person Fundraising Events Are Back in Full Swing — How to Make the Most of It

With the weather warming up, fundraising events season is getting into full swing. And this year, at long last, our events are back to in person — mostly. Although many events will continue to have a hybrid component for some time to come, there’s no better opportunity to engage with your constituents than when you […]