Selling All the Way to the End: 4 Tips for Attracting Procrastinating Customers There are always going to be shoppers who wait until the last minute to make their holiday purchases. Sometimes these procrastinators even wait beyond the last minute and completely miss shipping cut-off dates. But that doesn’t mean you should just ignore their […]
Google Ads has announced updates to the way that queries are matched to keywords. Here’s what advertisers need to know! The post Google Updates Keyword Matching Processes for Phrase & Broad Match appeared first on Search Engine Journal.
Speak to anyone working in digital marketing and almost all of them have heard of click fraud and ad fraud. But ask them if they think it affects them and the answer is often, “Probably not”. I actually spoke to a marketing manager a few weeks back who mentioned he didn’t think that fake clicks […]
Consumers No Longer “Go Shopping.” They are ALWAYS Shopping. With marketplaces becoming increasingly crowded, it’s critical that brands ensure their products are easily discoverable through personalized ad campaigns. This will increase brand exposure and provide an opportunity to differentiate from competitors and capture market share. Here’s how you can do that. Tip 1: Be sure […]
Google has announced a new listing for attractions, tours, and activities. Learn what they are, what they look like & how to get started! The post Google Announces “Things to Do” Free Listing & Ad Unit appeared first on Search Engine Journal.
To break through all of the holiday retail noise, you need to create an exceptionally effective messaging framework for your distinct audience personas that really hones in on their individual desires and barriers. What does your brand offer that will make their life significantly better? We recommend a six-step framework to determine messaging and positioning […]
Moving forward, Google will start to provide advertisers with more query data while they remove older search term data. Here is what advertisers need to know! In a recent announcement, Google stated that it will start to provide advertisers with more search term data. This usage arrived almost precisely a year after they originally decided […]
Published September 17, 2021 For some, September marks the beginning of pumpkin spice and decorating for autumn or Halloween. For brands and advertisers, it’s the commencement of Cyber Week and holiday preparation. While Cyber Week and the gift-giving season are still over two months away, there’s no time like the present to construct and optimize […]
Business is booming. In 2021, online spending has hit over $4.9 trillion. That’s a lot of zeroes. This means that for every $5 spent globally in 2021, $1 is spent online. Of course, where there is money, fraudsters are sure to follow. And this is one of the main reasons for the huge growth in […]
Last holiday season, the focus was on keeping family and friends safe during the pandemic with consumers shopping and celebrating the season mainly from home. As we previously discussed, many elements of our pandemic lifestyles will carry over to this season and beyond – for example, more consumers are expected to continue shopping online this […]