What I Learned at Social Media Week 2022

Make way for the hottest celebrity…the content creator. Adweek’s 2022 Social Media Week conference took place May 9-11 in New York City and I was there to pick up cutting-edge insights on what to watch out for this year. Content creators are an evolution to the social media influencer in the sense that they’re developing […]

What I Learned at Social Media Week 2022

Make way for the hottest celebrity…the content creator. Adweek’s 2022 Social Media Week conference took place May 9-11 in New York City and I was there to pick up cutting-edge insights on what to watch out for this year. Content creators are an evolution to the social media influencer in the sense that they’re developing […]

What I Learned at Social Media Week 2022

Make way for the hottest celebrity…the content creator. Adweek’s 2022 Social Media Week conference took place May 9-11 in New York City and I was there to pick up cutting-edge insights on what to watch out for this year. Content creators are an evolution to the social media influencer in the sense that they’re developing […]

8 Tips For Creating Thumb Stopping Instagram Ads

Social media has become part of our lives, and none more so than Instagram. The photo sharing behemoth has gone from what seemed like a crazy expensive purchase by Facebook, to one of the most used social media platforms. Today, Instagram has over a billion users, and took over $26 billion in ad revenue in […]

Learning SQL – Retro is the New Trend in DB Development

Why do you need to consider learning SQL? If you want to work in data development, it is essential. Structured Query Language (SQL), developed originally in the ‘70s, is now used everywhere. Given so many companies prefer it, its skillset is in very high demand. It’s certainly true that there are now more alternatives, but […]

4 UX Tips to Optimize the Conversion Rate of Your Landing Page

One of the top things you need to do to have a successful PPC campaign is to optimize your landing page to convert well. You’ve developed a beautiful landing page, but the form submissions aren’t coming in for some reason? In the world of digital marketing, conversion rates can be a significant issue, but there […]

PPC vs. SEO: Pros and Cons for Startups

Unless you’ve been living under a rock for a few decades, you’ll know that marketing disciplines like SEO and PPC are an important aspect of thriving in any post-internet business landscape.  While SEO, PPC, and other methods have been cornerstones to some of the most successful digital marketing campaigns of some of the largest brands […]

Why bother with SEO if your PPC is doing great?

How SEO can enhance your search marketing ROI, improve your PPC results and capture leads you won’t get with paid advertising. If your PPC strategy is converting visitors into paying customers and generating quick returns, you may wonder why you need to invest in search engine optimisation. After all, effective PPC campaigns can generate almost-instant […]