Sales: How to turn a ‘no’ into a ‘yes’!

When a prospective client or customer decides not to hire us or buy from us, how can we turn their no into a yes? And how can we do this, even when they’ve had their objections or concerns fully answered and they still say ‘no’? Faced with that kind of rejection, there are 3 broad […]

Why Your Marketing Isn’t Working and How to Fix It

You’ve been trying to do your own marketing, but your marketing isn’t working. It seems that no matter what you try, you don’t get the results you’re after. WHY? Because your marketing process looks like you’re playing a slot machine; you throw your money and resources at an idea and then you hope that it’s […]

How To Use Immersion To Create Amazing Experiences

How To Use Immersion To Create Amazing Experiences written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dr. Paul J. Zak In this episode of the Duct Tape Marketing Podcast, I interview Dr. Paul J. Zak. Dr. Zak is a Professor at Claremont Graduate University. A four-time tech entrepreneur, his most […]

How to Sell With Email Marketing

It’s not enough to build an email list and send emails. If you want to sell with email marketing you need to understand where email fits in your overall sales and marketing. Entrepreneurs are asking the wrong questions about email marketing, and we marketers aren’t helping when we only answer the wrong questions. Let me […]

The top business in its niche, is seldom the best in its niche

Today, I’d like to help you avoid maybe the most frustrating thing in business. I’m referring to watching your less capable (and often less ethical) competitors, gaining more of the market than you do. It all starts with understanding the following. The most successful service provider and the best service provider, are seldom the same […]

Weekend Favs October 1

Weekend Favs October 1 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound […]

You know what’s good for business?

It’s good for your business… When you make short-term decisions that are consistent with your long-term plans. When you hire amazing people and pay them what they’re worth. When you build a reputation as a trusted source of value. When you connect with the right kind of people. When you feed your mind with rich […]

How Typeform Stands Out In A Crowded Market

How Typeform Stands Out In A Crowded Market written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Karrie Sanderson In this episode of the Duct Tape Marketing Podcast, I interview Karrie Sanderson. Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well […]

12 Social Media Wishlist Items Professional Marketers Crave

What’s on your social media wishlist? Now that social media has been around for — gulp — twenty years, we’ve all developed our passions and peeves about the various platforms. But what if we entrepreneurs, social media managers and marketers could run social media OUR way? What policies and rules would we put in place? […]