What fractional CMOs can do for small businesses

What fractional CMOs can do for small businesses written by Editor read more at Duct Tape Marketing Want to grow your business and position your brand for success? One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts.  But […]

Training your customers to spend less and leave you?

If you run special offers at predictable times throughout the year, you need to be aware of the full cost. It’s always more than the 20% or whatever your discount is. That’s because there are two types of loss when you discount a price or fee… not one. And the second loss, which most business […]

Your sales figures. Going up!

Did you know that you can increase your sales in multiple ways, by using a great elevator pitch? Well, you can. It will work for you online and face-to-face. It will open doors for you and help you get noticed. It will help you be remembered by prospective clients or customers, too. Here’s how you […]

Weekend Favs November 19

Weekend Favs November 19 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. OptiMonk – allows you to personalize popups, offers, forms, headlines, and embedded content in your website to enhance the […]

Assess. Improve. Execute

Today, I’m going to share a strategy with you that helped me increase a client’s sales by just over 180% in 5 months. It’s achieved even better results than that with other clients. It can be summed up in just 3 words. Assess. Improve. Execute. Here’s how it works. Assess The first step to boosting […]

Effective Ways To Differentiate And Scale Your Business

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Debbie Howard In this episode of the Duct Tape Marketing Podcast, I interview Debbie Howard. Debbie is the co-founder and CEO of Senior Living SMART, a full-service marketing agency focused exclusively on the senior […]

Move your customers from something, to something

Today, I’d like to share a very powerful marketing strategy with you, which few, if any, of your competitors are aware of. As you know, every business provides a product or a service. And that product or service solves a problem for the customer. In order to solve their problem, it needs to create a […]

How To Unleash Your Best Ideas And Create More

How To Unleash Your Best Ideas And Create More written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Becky Blades In this episode of the Duct Tape Marketing Podcast, I interview Becky Blades. Becky is an entrepreneur, writer, artist, and philosopher of creative, adventurous living. Since selling her first company, an […]

Seek context before you move on

You heard what the customer or client said, the words they used. That doesn’t mean you also know what message they were trying to convey. In our normal conversations, this is no big deal most of the time. But in an important conversation, it can create major problems. Imagine someone tells you their business grew […]