Great Customer Experience Starts with Great Employee Experience

If you only get three things from this blog post, one would be, you can’t fool your customers if your employees aren’t happy.  We recently did a project for a company in San Diego where the company was not delivering on their brand promise, and then expecting marketing to try to solve it by papering […]

Good work: Building careers that make an impact

If you’re a business leader, you’re probably thinking about the emergence of quiet quitting, or doing the bare minimum at work. It’s impossible–and inadvisable–not to. Only 32% of workers report being engaged at work, with the rest ambivalent, or worse, actively disengaged like 18% of workers. At this point, there’s no disputing that the pandemic […]

Halloween hashtags to kickoff spooky season

Autumn leaves are falling. Pumpkin spice lattes are brewing. Scary movies are playing. The magic of spooky season is in the air and it’s time for your brand to get in on the fun. In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster […]

What is a Micro-Influencer and the 8 Benefits for Brands Who Work With Them

Nobody questions the fact that influencer marketing is hot these days. Especially since they help bridge the gap between organic social reach and paid ads, influencers are one of the most effective ways to market goods and services. At the beginning of this trend, only influencers with a large following were used. However, marketers are […]

Is Social Media Causing Car Accidents?

Social media has become a vital part of our daily lives. In 2020, 223 million Americans were present on social media. The platform helps us communicate with people all over the globe and provides information on relative matters. For many, the regular use of Social Media has led to a positive impact. However, its misuse […]

Shlomo Rechnitz: Importance of Charity

Donating to Charity and Why it’s important by Shlomo Rechnitz. There are many ways to participate in the work of the charity. Not only can charity work come in a variety of kinds of ways to utilize your funds. However, it could also help good causes in communities around you or further. What kind of […]

Lamar Van Dusen explains Business Growth

Lamar Van Dusen that growth is generally beneficial for businesses. Lamar Van Dusen mentioned that a growing company will typically be able to increase sales while also strengthening its standing in the marketplace.  According to Lamar Van Dusen, the primary hypothesis is that business Growth needs to expand and go through different stages of development or […]

Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Listen to the podcast: Or catch us on Apple Podcasts, Spotify, or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary At its core, lead nurturing is rooted in data. The more data you have on leads, the better you can craft engaging content and messaging. But it’s […]

12 Ways to Use Facebook Events Manager for Your Brand

Have you ever created a Facebook event? Facebook reports that over 500 million people worldwide leverage Facebook Events for promotions. Over 35 million individuals visit at least one event on Facebook each day. This depicts the power of Facebook events in the present era. Facebook itself strongly encourages businesses to use it to leverage the […]