Do’s and Don’ts for a Successful Employee Advocacy Program

According to the 2021 Edelman Trust Barometer, trust in organizations and every category has plummeted across the board, especially in comparison to other years. But one of the few areas that remains one of the most trusted sources of information? People. That means when it comes to building trust and gaining your audiences’ attention, your […]

What is earned media? 5 Tips for a successful earned media strategy

We’ve all participated in earned media. If you’ve ever posted about the shoes you just bought or retweeted a brand’s hilarious meme, that was earned media for the brand. Of course, you don’t just randomly post about brands. Something has to happen to encourage you to share, like a product is high quality or a […]

The 13 Copywriting Lens Approach to Create Optimally Powerful Content

Creating blog content can be a bit like swinging for a pinata and hoping you hit it.  There’s no strategy to the actual content-writing, per se. You’re just blindly hoping that if you hit hard and fast enough you’ll strike gold (or sweets, as it were).  But brands that do this run a big risk […]

How to Properly Integrate Different Digital Marketing Services

Throughout history, traditional marketing and advertising have led the way. In fact, they were the only way. Magazines, newspapers, print ads, billboards, radio spots, and – more recently – TV ads have been relied upon to do the heavy lifting. But since the mid-2000s, that’s all changed. The growth of the internet gave way to […]

How to Get People to Actually Read Your Content

Content creation takes time. So it’s incredibly frustrating when you spend hours or days working on a piece of content, only to see it fall on deaf ears after publication. If you want to experience success and fulfillment with your content, you need to attract more views. This begins with a plan! 5 Tips for […]