Conill’s Toyota advertisement shows the new Tundra pickup transporting a 2,000-pound pumpkin and other giant vegetables, and the companies exhibited both the truck and the produce at the Dallas Farmers Market. The campaign is running videos in Spanish as well as English, and Toyota Latino social channels are also showcasing the brand’s produce-donation partnerships with UNTD Mobile Farmers Market, Harvest Project Food Rescue and Brother Bill’s Helping Hand, as Conill tries to appeal to Hispanic consumers’ ideals.