The internet was created to connect the world, and yet, the English language holds the most significant stake in content. There is an argument to be made for English being the language for global trade, which is why many non-English-speaking countries teach it from a young age, but as a marketer, you should be looking to appeal to the preferences of your target audience. For the most part, this means offering them information in their native language. We can see that over 60% of the top 10 million sites are using English, but only 16.2% of the world’s population speaks the language. There are huge disparities to the reverse of this, particularly with Spanish, French, and Chinese. Don’t make the biggest mistake in translations You simply cannot trust the soft translations of online browsers. It’s up to you if you want to learn a language like French yourself by using the …