If you want to succeed in business, it’s important that you take time to build the Know, Like, and Trust Factor with your audience. That’s because customers are only going to be inclined to do business with brands they trust. Meaning, if they don’t see you as a trustworthy and reliable source of information in your field, they probably won’t ever make a purchase. And we all want to be profitable, right?

So, the question is… How do you build this all-important KLT Factor to set your business up to thrive? Well, one way is to produce amazing content! And in this #ContentWritingChat recap, you’ll learn how to create online content that attracts your target audience and makes them fall in love with you.

#ContentWritingChat Recap: Building the KLT Factor Through Online Content

This month, we hosted a community chat, giving our awesome chat participants the chance to shine. They shared some great tips on building the KLT Factor, so let’s dive into the recap.

Q1: The Know, Like, and Trust (KLT) Factor is often talked about by creators and marketers. Why is this such an important thing to focus on when building your brand?

If people don’t know who you are, you’ll miss out on tons of opportunities to build relationships, land sales, and more. That’s why the first step is to get yourself out there and become known.

As Kushlani said, it really comes down to the final element: trust. Without that, it’s going to be difficult for your business to grow and generate sales. People need to know they can count on you before they’ll spend any money with you.

Part of building the KLT Factor is creating and nurturing your community online. This will ensure you’re developing strong, long-lasting relationships with your customers.

And of course, you can’t have trust without first being known and liked. You have to start at the beginning by generating awareness and getting people interested in who you are and what you do.

Q2: The first element of the KLT Factor is becoming known. How can a brand generate more awareness to build an audience of their target clients/customers?

You need to make sure you’re showing up online and doing so consistently. By regularly putting out valuable content, whether it’s on a blog or another platform, you increase the odds of being discovered by a new audience.

As you create content, follow Jim’s advice. Use it as an opportunity to address the pain points your audience is struggling with. If you can provide solutions to their problems, they’ll be more inclined to keep coming back.

Being part of the right communities (the ones where your target audience spends their time) is going to boost awareness greatly. Use the social media platforms they’re active on. Join Twitter chats and Facebook groups they frequent. Just get yourself out there.

Q3: Next, you want your audience to like you. How do you create content that will get your audience interested and make them fall in love with the work you’re doing?

In order for your content to appeal to people, make sure it’s relevant to their needs, something they’re looking for in the moment, and authentic to your brand voice and values.

Relatable content will help you win over potential customers. That’s why it’s so important to figure out what they want so you can create it. Social listening is a great practice for understanding their needs.

If you aren’t sure what people want from you, don’t be afraid to ask. Many will be happy to share their thoughts with you, which can ultimately be turned into content.

Q4: Authenticity is important if you want to become a likable brand. What makes a brand authentic and how can they embrace this through their content?

Having an authentic brand is about being true to your your mission and your values. It’s about honesty and transparency in your messaging. People notice these things and will develop a stronger connection with authentic brands.

As Jim pointed out, user-generated content is great for boosting authenticity because it shows that others love and support your brand. This can be helpful in building trust long-term because it provides reassurance before someone makes an investment in your offerings.

Be real and consistent when it comes to what your business stands for. Sometimes people will connect with a brand simply because they share the same values. So, always stand firm in what you believe in.

And if there’s ever a moment where you mess up, own up to it. Apologize. We’re all human and we make mistakes. The worst thing you can to is ignore it. Be true to yourself and address the situation.

Q5: Finally, you can build trust by positioning yourself as an authority in your field. How does a brand become the go-to expert over their competitors?

It helps to first study your competitors. Get clear on what they’re doing and identify areas you can step up to the plate and be better or different. When you can identify gaps in their content or offerings, you can fill them more easily and attract new people to you.

If you make a promise, deliver on it. In fact, you should aim to over-deliver. By showing up and providing exactly what your audience needs in the moment, you’ll stand a better chance at securing customers over your competitors.

Position yourself as an expert in your field. While this won’t happen overnight, it’s a long-term game that’s worth playing. Joana suggests using formats like blogs and infographics for showcasing expertise.

Q6: Are there certain types of content (like behind-the-scenes content, for example) that brands should prioritize to build the KLT Factor with their audience?

Jim is a big fan of user-generated content. Because this is content your audience has created, it doesn’t require any extra work on your part. You merely need to keep an eye out for the posts people share about your brand. Then, you can repost it to your own accounts.

Sharing both the good and the bad is truly relatable and can help people form a closer bond with your brand. Don’t be afraid to be vulnerable because it’s those moments that just might make someone love you and your work even more.

As Kushlani said, behind the scenes content is always a winner. It shows off the human side of your brand and can be helpful in building each of the three elements of the KLT Factor.

Q7: How do you know if you’ve successfully built the KLT Factor? Will there be certain metrics to track so you’ll know if you’re moving forward?

Conversions are often where it’s at because we want to know that we’re making a profit. However, you may also want to track things like shares and comments because they can indicate what really resonates with your audience.

You can also monitor your rankings in the search results. The higher your content ranks on Google, the more chances you have of building that first element of the KLT Factor: becoming known.

Is there anything more satisfying than a referral? Not only does it show you’ve successfully served customers in the past, but it really shows their appreciation when they send a friend your way.

Want to join the next #ContentWritingChat? It happens on the first Tuesday of every month at 10 AM Central Time. Follow @ExpWriters so you don’t miss out!

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