Heather Daniels reveals what it takes to create engaging, emotionally driven content in the public sector.

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Episode Summary

When it comes to a social media crisis, we know it’s not if, but when.

Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels, Senior Social Media Specialist of Tyler Technologies.

Host Olivia Messina is asking all the right questions to uncover what it takes to be engaging and connect with your audience on an emotional level when in a regulated industry such as the public sector.

Heather dives into how she approaches social strategy, and the 5 biggest social media mistakes you don’t want to make! She even shares how she creates social media experiences and value-driven content that reinforce Tyler’s purpose, values, and brand infinity.

Listen until the end to hear what needs to be in your crisis plan, what should be in place before something occurs, and the best practices to live by when in the midst of a crisis.

Hot Topics:

  • Social strategy for the public sector
  • The 5 biggest mistakes social media professionals make
  • What to include in a social media crisis plan + best practices

Meet Heather

Heather is a marketing communication professional with 7+ years of proven success in digital marketing in the public sector. She has developed award-winning digital marketing campaigns with the cities of Los Angeles and Sunnyvale in California, Missouri City in Texas, and the S.L.E. Lupus Foundation in New York.

Before joining Tyler Technologies, Heather served as the social media project manager for the City of Los Angeles. In this role, she leveraged social insights, analytics, and trends to drive digital marketing strategy, cultivate new audiences, and support retention efforts. Heather has a M.S. in Professional and Technical Communication from New Jersey Institute of Technology and a B.A. in Journalism from Rutgers University.

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