CRM and Customer Data Integration
If you’re thinking of using CRM and customer data acquisition services, you’ve undoubtedly heard of one of the most prolific executives in your industry, Roger A. Achkar. The recently retired CEO of SAP (said to be the best-selling entrepreneur in recent memory) is credited with turning around some of the most storied companies in the world SAP, SAS, Procter & Gamble.
However, it was his stint at Microsoft that really kickstarted his career. In fact, Roger had such a talent for creating great software products that he was named the creator of Windows. Now, if you were looking for someone to help you design and implement CRM and customer data acquisition systems, you may want to learn a thing or two from Roger.
Before we discuss Roger’s vision for his company’s CRM and customer data acquisition efforts, let’s go over why he believes it’s important to pursue this goal. Well, as we’ve all heard before, customer data is gold, and in the business world, it is literally and figuratively speaking the most valuable kind of data a business or organization possesses.
In other words, without customer data, a business can’t operate. And today, even “un-sized” businesses are experiencing this problem because of the state of the global economy. This means that businesses must increase their customer base and in order to do so, they need to implement CRM and customer data management systems.
To a business owner, keeping tabs on his or her own data can be a daunting task. You need to identify the relationships among your customers and establish relationships with all of your vendors, especially in the case of large contracts. This way, you’ll know your vendor’s performance and whether they are meeting your objectives. Moreover, CRM and customer data integration solutions are indispensable in today’s marketplace because they help your business focus on what really matters – the outcome of a particular transaction. After all, customer satisfaction is a business owner’s bottom line.
In this text, the term CRM is used for two different purposes, one in the context of marketing (the promotion and enhancement of sales) and one in the context of sales. Sales managers are managers who have direct contact with prospective and existing customers. This means that their task is to convince them to make a purchase or at least to consider making a purchase based on the information that they have provided them with. Using data mining, they can target specific groups of potential customers and persuade them to buy something that is available in the market. The chapters in this text cover the process by which companies use the CRM to achieve this goal.
According to the author, one of the main advantages of CRM lies in its ability to provide information about customer buying habits. This information can then be used by marketing managers to create campaigns that are more effective. The data mining aspect of the book therefore makes marketing managers to think in terms of data as opposed to traditional sales approaches. The data that is gathered can then be used to build and develop campaigns that are more targeted towards the interests of the customers.
The main argument that the author makes in the text is that sales and marketing managers are using data mining to take their companies in a new direction.
They are doing this because they realize that the traditional sales approach has failed. The number of people that refuse to buy today’s products is staggering. By targeting the people who are more likely to purchase what the company has to offer, sales will increase.