“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Romain Job, Chief Strategy Officer, Smart AdServer. With our programmatic marketplace becoming increasingly unwieldy, the challenge of identity resolution in a privacy-first, consent-based marketplace has made curation essential. What is curation? Simply put, it’s
The post Curation Can Bring Simplicity And Order To The Supply Side appeared first on AdExchanger.