You can handle trolls and their negative content
Regardless of the industry, and no matter the cause it supports, every brand has to deal with different kinds of people on various social media platforms.
There are the fans; they are your flag bearers and always willing to boost your brand by liking, commenting, and resharing your content. Appreciate them for their love. There are the appraisers who assess your brand and voice their opinions. Tread carefully with these; don’t respond unless it’s utterly necessary.