Coca-Cola has been persuaded to give Santa a back seat in its Christmas ad this year, and the creative people at DentsuMB in London are telling the story of a young boy, inspired by Santa, who builds a cardboard chimney in his chimney-less apartment block. As he sets about his task, loads of the residents …

The post DentsuMB UK creates Coca-Cola Christmas ad for 90 markets: Santa and the red truck take a back seat first appeared on More About Advertising.