Asahi beer has a ring of the 90s to it – the Super Dry version was created in Japan in 1987 to be more like an American beer and then popularised around the world. As the 90s are back in fashion, it’s a good time for Asahi to launch a global campaign. DentsuMB UK’s ads …

The post DentsuMB UK takes Asahi Super Dry ‘Beyond Expected’ – but what did we expect? first appeared on More About Advertising.