Digital Neuromarketing: The Psychology Of Persuasion In The Digital Age
Digital Neuromarketing: The Psychology of Persuasion in the Digital Age covers three essential topics if you want to succeed in selling electronics or digital technologies to people. The topics are analog versus digital, persuasion, and the power of suggestion. In my opinion, the book has excellent information and is presented in a way that is easy to understand and put into use. In fact, I believe it is straightforward to apply the theories in the book to current situations and use them in your business.
Digital Neuromarketing: The Psychology of Persuasion in the Digital Age starts with introducing the history of the human mind and its ability to grasp new information that makes it possible to survive and thrive. It then presents five keys to using digital technologies to create a more persuasive public image. Next, the author covers the key issues of analog and digital technologies.
Digital technologies such as TV commercials, radio ads, and billboards are being used increasingly by companies to reach their target audience. The book concludes with six tips for creating a more persuasive public image.
Digital neuromarketing is an excellent book to read if you consider using digital technologies to sell your products or services. I especially like the six tips for building a more powerful digital brand. The main focus of the book was on how the human mind relates to these technologically enhanced devices. The authors do a good job of breaking down the human mind and what types of things it picks up when exposed to technology. The book does not cover digital neuromarketing applications but will provide information that will help you become more successful in using digital technologies.
This book is so popular because it covers a lot of ground in such a short time. The book discusses how technology has changed marketing and even how marketing itself has changed with technology. It also delves into the human psyche and how it can be manipulated using certain media and applications. It even touches upon social networking and how people are using it to their benefit. The good thing about it is that it is written in an easy-to-read format and not too complex.
One of the most interesting things that Page states, in the beginning is that advertising agencies often do not fully understand how to use the technology to their advantage. He claims to have taken a break from traditional advertising and instead looked at the new digital world. It is quite impressive that he states in the beginning that he was able to leave the industry because of his interest. It shows just how much information is out there about new technology types that companies are using to advertise. The book talks about the importance of social media, new, and mobile marketing as well.
The book actually starts by examining what is happening in the business world as a whole. The page states that people are getting “sucked into” the hype surrounding the latest technologies used for advertising. He wants to take a deeper look at this and get people to really examine what these technologies can actually do for them. It also helps him take a look at the branding and selling techniques that are being used. These are things that are being covered when someone is talking about branding and selling techniques. The use of digital neuromarketing is becoming more widespread, and this is a technology that is likely to continue to grow in its use in the future. The digital neuromarketing book ends with a short and interesting conclusion.