Some bias is overt. But other bias … creeps. Without a solid foundation of accurate data on which to base their ideas, marketers often rely on a combination of assumptions and incorrect, faulty data that perpetuates stereotypes. Former WarnerMedia executive Larry Adams, now CEO and founder of multicultural data-focused agency LVA, saw this dynamic firsthand.
The post Diversifying The Data, With LVA Founder Larry Adams appeared first on AdExchanger.