Do Good Chicken is the first chicken brand that fights food waste and combats climate change and is launching its first ever brand campaign, Good for Plate & Planet in partnership with Boulder-based creative agency, Fortnight Collective.
Through a 360° approach, the Fortnight campaign is designed to bring the brand’s mission to life in a relatable and lighthearted way – bringing an actionable solution to the seemingly overwhelming issue of climate change facing our world. “We believe that people inherently want to do good by our planet, but often feel that they may need to make drastic changes to their day-to-day lives to make a real impact,” stated Sheridan Budin, Chief Marketing Officer of Do Good Foods. “Fortnight has delivered a campaign that shows how it’s possible to fight food waste and combat climate change simply by making a different choice at the grocery store.”
The Fortnight launch campaign includes one :30 and one :15 spot, titled “Bicycle” and “Walrus,” that creatively address the tension of wanting to do good by our planet and feeling overwhelmed at what specific, achievable actions will make a real difference. The solution, of course is simple—choose Do Good.