Hi all. I have 2 campaigns running for 2 seperate companies, but both on the same software produce. For Campaign A im using Audience Segments like Business Professionals, Software etc. and for Campaign B im not using any Audience Segments. Both Accounts are on the same budget and have similar keywords.
What I have notice is Campaign A with all its Audience Segments barely gets enough traffic. Campaign B tho generates alot of traffic. Anybody else experience this? Should I forgo Audience Segments?