Hubspot is on the cheaper end of automation tools that I’m looking at but it doesn’t feel like the best tool for a credit union because most orgs use Hubspot for content marketing to collect leads, where those leads are put into drip campaigns and later followed up with by sales. This flow isn’t traditional for a credit union since most of our marketing efforts via email would be to existing members. My question is, has anyone had success using Hubspot as a credit union email automation platform? If so, could you report on ROI?

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