NextAfter has run and published more email test results than you can shake a stick at.  What have they learned?  More conversational and natural copy wins.   A water is wet finding?  Maybe, but there is a big difference between believing this or knowing it and having copy that does it well.


Our sample shows there is a difference in doing it well by sub-sector with Human Services being the top performer on Readability, which means the copy feels more like a personal letter or conversation.

There are parts of speech that make copy harder to read (nouns, big words) and many more that make it feel like a conversation.  All of this is color coded with easy to follow diagnostics in the Copy Optimizer.  Here is an example from within the workspace showing a Good and Bad example from the same organization, Wounded Warrior.

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