VCCP’s latest “Domino-oh-hoo-hoo” ad is set on a desert island, where a trio of castaways are so excited to get a pizza delivery that they miss their chance to escape. The campaign is tied to a 50% off deal, which may be incentive enough to buy Dominos, but VCCP is continuing to build the brand …

The post Domino’s tackles the cost of living with help from a hapless desert island trio first appeared on More About Advertising.