Forgetting how your service can help a consumer can cost you when launching a new product


Let’s say your company has made and rolled out a new product. Everything looks great on your end, but people aren’t buying it for some reason. The product is well reviewed by the people buying it, and there aren’t any deficiencies that would draw ire from consumers, so it’s not the product itself causing the lack of sales. You just don’t know what’s causing this.


One big issue that could be causing this problem: In your enthusiasm for developing and marketing, your company forgot to create context for your product to directly tell consumers how it can help them.