IdeateLabs, one of India’s largest independent digital-first marketing solutions providers, announced today that Dr. Bhaskar Das has joined the company as Chairman. He will be mentoring the senior leadership team in augmenting the company’s offerings across Data, Content, and Community solutions. 

IdeateLabs works across a body of clients offering turnkey Digital Transformation solutions that enables brands to embrace the ever-evolving business environment. The company operates as a preferred partner for brands taking up the responsibility of impacting business outcomes using Web 3.0 technologies and Direct-to-Consumer Conversations for the brands. 

Speaking on Dr. Das’ induction, Amit Tripathi, Managing Director, IdeateLabs, said, “IdeateLabs is enhancing capabilities across functions to build the most comprehensive solutions stack for the brands we work with. In order to navigate the challenges that such growth brings, it was imperative to bring an experienced eye to guide the company’s journey toward becoming a true Marketing Partner. Having known Dr. Das for more than a decade, we are absolutely delighted at his acceptance of working with the company to build the company vision as we diversify solutions with a Customer First Digital Transformation Strategy.” 

Dr. Bhaskar Das commented on his role, “I am glad to have joined hands with this rapidly growing organisation. The company is committed to bringing innovative solutions for building brand conversations and is at par with the current market trends, especially in the world of Metaverse and Web 3.0 trends. I look forward to working cohesively with the senior management to sketch growth strategies for the group’s expansion in the Indian and international markets.”

Dr. Das is a well-known professional in the Marketing & Advertising industry. He has been associated with The Times of India (BCCL) as President and Board member for over three decades, Zee Media Corporation Limited as the Group CEO, Republic TV as the Group President, and currently with Unica Token Pvt. Ltd as Director, Content Creation.

About IdeateLabs (www.ideatelabs.in): IdeateLabs is one of India’s largest independent full-service digital-first marketing agencies. It is a fired-up group of professionals from the creative, tech, and marketing worlds. While its clientele exceeds 75 well-known Indian and International names, its portfolio spans across varied business verticals. The agency is building an intersection of Technology and Brand Experiences, using AI, Machine Learning, Consumer Experience Design, and Digital Transformation as key pillars. The agency specialises in taking brand challenges and turning them into opportunities that deliver tangible and valuable results. IdeateLabs has its headquarters in Mumbai and offices in Delhi, Bengaluru, Dubai, and London.

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