Email Marketing Conversion Rate: What It Is and 10 Ways to Improve It

For most people, consumers and marketers alike, email marketing is an everyday part of life. For consumers, it’s one of the best ways to keep in touch with their favorite retailers or other companies. And for marketers, email is a great way to consistently reach out to the people who are interested in a brand. However, in our world, anything worth doing must have a positive return on investment. In some cases, of course, brand loyalty and other less tangible measures are used for email marketing ROI. However, for many brands, the main point of email marketing is to generate…

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