I’m a sick and tired of google expanding the machine decision portions of their functions without giving the ability to turn them off – specifically, there is no way to turn of variant matched on Exact Match, so it’s not really EXACT, it should be renamed “Really Close Match” LOL It is frustrating and pathetic. See this discussion for more info:

https://support.google.com/google-ads/thread/134066034/exact-match-getting-looser-looser-more-revenue-for-google?hl=en

submitted by /u/jazee2
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