Unified auctions yield better results for app publishers than waterfall-based mediation … right? In theory. But developers aren’t making as much money as they could from in-app auctions despite the promise of increased average revenue per daily user. In-app auctions generate better CPMs for publishers because advertisers can compete for impressions in real time …Continue reading »

The post For App Publishers, There’s A Hidden Opportunity Cost To Gunning For The Highest CPMs appeared first on AdExchanger.