Get FOUND Online: The Local Business Owner's Guide to Digital Marketing
Get Found Online: The Local Business Owner’s Guide to Digital Marketing” by Jack Jostes is a quick book to read, with many relevant lessons that apply to both small businesses and the larger digital marketing realm. Jack Jostes does an excellent job of breaking down each lesson into relevant terms and visually outlining each concept in a simple to read format.
This text is chocked full of practical, actionable strategies for maximizing digital presence, especially for those with a brick-and-mortar presence. Also, there are many case studies regarding how these strategies have been used successfully by other local businesses. Overall, this is a great handbook that can serve as an introduction to digital marketing for a small Local business owner and a useful reference for those who may be more advanced in their marketing endeavors.
The case studies and examples presented in this text allow the reader to see exactly what a digital marketing professional can do to boost online presence and drive traffic. Also, Jack Jostes includes many links throughout the book, which makes it easy to get started implementing some of the strategies. Additionally, he provides excellent advice on how to structure a marketing plan to optimize return on investment. All of this makes this book an efficient read for those wanting to get ahead in their digital marketing ventures.
The overall impression that I left after reading this book was that digital marketing is not just about having a website. It is about understanding where your site should rank in search engine results and using that information to create an effective branding campaign that benefits the Local Business owner and those interested in reaching the site. If you are a small business owner or someone who may be considering taking your marketing efforts to the Internet, this is a must-read for you.
Digital marketing can be tough, especially if you do not know where to start. If you think you know how to get seen online, chances are you have been getting all the wrong advice and not profiting from the digital marketing opportunities available to you. This book provides insights and real-world examples from some of the most successful people in digital marketing.
The book’s majority is about creating a solid marketing plan to attract customers and keep them coming back. However, there is one chapter that contains valuable information on how to get found on Facebook. You will learn how to create a page specifically for your product or service and get listed on the social networking site. With more than 300 million active Facebook users, this is information worth knowing.
This chapter includes great recommendations on what kind of content and features to include on your page. The book also talks about what kinds of videos are most popular and the factors that determine that. There are links throughout the text that provide additional information on what kinds of social media optimization methods work best for you. With more than two billion customers already on Facebook, you have plenty of potential customers to get found by implementing the techniques mentioned in the book.
How to Get Found on Facebook: The Local Business Owner’s Guide to Digital Marketing” by Jack Jostes is a great little book on digital marketing. The author rightly claims that people do not know enough about their customers.
The Local Business book contains an index and a bibliography section. Page references map directly to chapters. The majority of the book is about search engine optimization, and it does contain a few pages that discuss digital media and social networks. The Local Business book does not provide extensive information about using Facebook as a marketing tool online, but the information inside can be precious to those just getting started.