Another day, another rebrand: Accenture Interactive has decided it needs a new, groovy identity and from now on it’s going to be known as Accenture Song. More practically this means all its agencies, including Karmarama in the UK and The Monkeys in Australia (40 in total) are going to be fledgling songbirds too. The only …

The post Goodbye Karmarama, The Monkeys and Rothco – welcome to newly-minted Accenture Song first appeared on More About Advertising.