This is a Google AdWords beginner’s guide for those who would like to start earning online. If you’re a neophyte in the field of paid advertising, or Internet marketing in general, this book will benefit you because it touches on every aspect of Google AdWords. Corey Rabanziki is an Internet marketing guru who has been teaching online advertising since 2021. He can be reached via email at cajaziki (at) Hotmail (dot) com. This review will cover some of the information that he shares in this simple to read eBook.
In this straightforward and easy to understand book, Corey talks about how the pay per click (PPC) program works. Google AdWords is an advertising program through Google that helps you display relevant advertisements based on keywords you choose. AdWords is easy to set up, but the key to success with AdWords is knowing how to drive targeted traffic to your ads. This is what Corey focuses on in this text. You’ll find all the hints and tips that you need to know in this book.
There are a lot of AdWords books floating around. Some of them are better than others. This is a simple reason. Books with fancy graphics and complex language are often confusing to read. If you want simple to read material that teaches you the basics of AdWords, look no further.
What makes Google AdWords different from other online marketing systems is that you have absolute control over the campaigns you set up. You can choose what kind of advertisements to run and in what order. You can experiment with the different advertising formats. It is very similar to setting up a website. As a result, you can test out different layouts and see which converts best for you.
You can also manage your campaign directly from the Google AdWords website. Once your campaign is set up, Google will keep track of everything. You can use the advanced features of the site to tweak and fine tune your advertisements. You can test out which formats bring in the most traffic. You can also test out new keywords and see which one brings in the most click-through rates. The more clicks your ad gets, the more chance you have of getting paid.
A big part of internet marketing is targeting your market. If you can’t do that with Google AdWords, then another form of internet marketing will be needed. With Google AdWords, you can simply concentrate on marketing your product or service directly to your target audience. Your audience consists of those who are already interested in your product or service.
The book is available in an e-book format, so that it can be downloaded quickly and easily. It is easy to read and contains lots of illustrations and clear pictures. There are sections that include tutorials on how to setup and use AdWords, as well as the complete description of each of the features. You can even register for a free Google AdWords account and learn how to make the most of this service. After registering, it is just a matter of applying the techniques to create your ads.
I don’t know whether it was the publishers who did not like the book I wrote, or the way the book was presented, but this is an okay book to read. It contains a lot of practical advice that you can apply to your own advertising campaigns. Most of the chapters consist of practical examples. One chapter, called “The Golden Rule,” really got to me. Reading about how we are all addicted to things, and how treating others the way we would want to be treated made me appreciate what I’ve learned by reading this book.