Google recently announced that in the Google Ads UI, the ad extensions will now be rebranded as assets. They are set to roll out the change over the next few weeks. What does this mean? Before, developing and managing assets like site links or call extensions were done in a different step of the process of creating the campaign. Now, while you’re setting up a Performance Max or Search campaign, the assets (mostly known as extensions) are developed in that same step. What does it look like? Automatically, the ads manager’s preview tool will update, so you’ll be able to see your ads’ extension assets. Also, Google will show some recommended assets based on the goals of your campaign. The assets created in this setup process stage will be available anytime you work on any other ad groups and campaigns. The new menu, “Ads & assets.” On the “Assets” page, …