Review of The Handbook of Direct Marketing For Non-Profit Organizations
The Handbook of Direct Marketing for Non-Profit Organizations: Relevance – Billy Sharma writes a Review. The book review talks about the various aspects of the book and its relevance to today’s world.
The author of this book is a professional in marketing, and he has spent considerable time studying direct marketing and its various aspects. He has also spent a considerable amount of time working on non-profit organizations as well.
The book provides a systematic approach to marketing that helps you stay ahead of your competitors. It teaches you how to create a plan and what to do to develop and execute a good marketing plan.
The author also talks about the need for strategic planning and explains why it is important for organizations to focus on their core values and communicate them effectively. He also teaches you about the importance of evaluating your marketing strategies to build on the most appropriate ones. The following chapters focus on how using appropriate marketing tactics can lead to increased sales for your non-profit organization. The book also identifies key stakeholders, defines business objectives, and describes general cost and performance management principles.
The Handbook of Direct Marketing for Non-Profit Organizations: Billy Sharma writes relevance, Identification and Profit Making. The book review will cover the first few chapters, which cover basic concepts, including the difference between marketing to people vs. people who need what you are selling and marketing to businesses vs. businesses that might not be in a position to purchase your product or service. The book then goes into a short marketing lesson that shows how to use current design elements to make your products or services relevant to the target audience. The next several chapters cover the importance of creating an impactful logo, identity, and packaging, as well as the importance of tracking and measuring your Return on Investment (ROI).
The following chapters focus on using appropriate marketing tactics to increase sales for your non-profit organizations. The book also identifies key stakeholders, defines business objectives, and describes general cost and performance management principles. It then discusses the different types of marketing strategies, examining some of the most effective ways to reach potential customers, and gives examples of marketing materials that are already in existence for small businesses. Also, it provides several case studies that illustrate the viability of various marketing techniques.
The book then goes into explaining what it means to be a relevant entity in the marketplace. The concepts of relevancy and relevance are illustrated through several case studies and descriptive essays. The case studies also show what types of things are important to your target audience and how having them on hand will enhance your marketing efforts’ success. It then discusses the different types of marketing strategies, examining some of the most effective ways to reach potential customers, and gives examples of marketing materials that are already in existence for small businesses.
The information presented in the book provides a good foundation for those just getting started with direct marketing. It provides information that can be used to develop an effective marketing plan and provides information that can be used by individuals new to direct marketing to develop an understanding of how it works. This basic information and the process described in the book make it very easy for someone to start direct marketing to understand the process and start using it to develop a profitable venture. The Handbook of Direct Marketing for Non-Profit Organizations: Relevance, Identification and Profit Making is an excellent reference for anyone involved with Non-Profit Organizationsor direct marketing.