Guess this Super Bowl ad for Helmann’s was made before the furore broke about Unilever’s ‘purpose’ ads, prompted in part by big investor Terry Smith. An attempt, it seems, to combine humour with purpose – on the theme of ‘Make Taste Not Waste.’ Seems to be from a WPP team headed by Wunderman Thompson. Who …

The post Helmann’s sticks to ‘purpose’ for Super Bowl effort first appeared on More About Advertising.