I’ve been tasked with defining the voice and tone as part of our rebranding. Normally I would design one brand voice, and then tones based on that for different scenarios. But I get the feeling management want a different voice for each product line.

Each product line is not strong enough to be a standalone brand. So I still feel there should be one brand voice based on the mission and brand attributes. And then I can maybe tweak it slightly for each product line and call that tone.

Any ideas or advice?

submitted by /u/yst222
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