You probably think that what sells a book is a well-written story on an intriguing and timely topic. The cover should be attractive and the title catchy, right? Oh, and don’t forget to put some good reviews and strong testimonials strategically on the back cover.

None of that will matter if you don’t identify, locate, and actively sell to your targeted reader.

What sells a book? It starts with your:

* Creativity
* Energy
* Gumption
* Endurance
* Passion

It continues with your reader’s:

* Desires
* Needs
* Curiosity

But it all comes together once you:

* Identify who is your likely buyer/reader.

* Go to where your potential customers circulate.

* Try multiple ways to impact them, pushing multiple times in each venue. 

All too often, marketing is done to win over the unaware and ignorant. It is done in a way to appeal to the ego and ideology of potential customers. The same holds true for how books are marketed. 

You will sell more books when you: 

* Make the extra effort to do so

* Customize your pitch to appeal to a targeted market

* Utilize multiple methods, such as speaking, advertising, social media, and traditional media

* Price it right

* Have a variety of distribution venues

* Offer it in a variety of formats, including hardcover, ebook, paperback, and audiobook

* Dedicate time, money, and mindshare on a daily basis to marketing your book and brand

* Keep doing what works until it doesn’t

* Experiment and take risks while remaining optimistic

* Utilize your network of contacts to help you

* Look to buy, beg, trade, and volunteer your way to getting others to help you

* Believe your book is great and believe in yourself to take ownership of its marketing 

There is no one way to sell a book that works for everyone. But there are lots of pitfalls to avoid and lessons to be learned when it comes to marketing a book. Find out what works for you and embrace it. You can sell a lot of books!

Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.

 

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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a “best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum