Knacki knows how kids like their veggies in quirky new plant-based print campaign by Ogilvy Paris. Herta, the #1 French delicatessen meat brand, creates a plant-based sausage that looks, tastes and acts like the Knacki hotdogs kids love most.
Meet: the giraffe, the dog, the octopus, and the butterfly. The creative solution is a series of fun and kid appealing balloon animals made of Knacki plant-based hotdogs. At first glance, the visuals may appear to show animal shaped balloons; but, after studying further, the eye transforms the visuals into what it really is. And the line reads: “Veggies, like kids love them”. Claiming that – just like kids love balloons – they love these plant-based hotdogs. Or, perhaps at first glance, you’ll see hotdogs and then the balloons. That’s the beauty of it. They are equally appealing.