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How One Coaching and Book Publishing Company Attracted Authors to Their Coaching Program


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The Challenge:

Drive quality, industry specific leads to their coaches.

In the past, CEO Coaching International used various strategies in efforts to fill their pipeline, including industry targeted email marketing, PPC, social media, LinkedIn, and referrals. Email had worked best, but it wasn’t enough.

They came to us to drive quality, industry specific leads to their coaches. They had been working with a LinkedIn vendor before coming to us but they stated that the messaging and targeting from the vendor left much to be desired. Their coaches didn’t have much of a sales process in place so they hired us to drive their lead gen efforts in the right direction.

The Solution:

We ran ten separate outreach campaigns for ten different coaches, with highly targeted industry specific prospecting efforts. Fully ramped up with all ten campaigns, it was quite the operation to make sure each coach was segmented properly. 

We used our multi-channel prospecting toolkit – LinkedIn messaging, email, and phone calling to produce wins and book appointments for each coach individually.

The Results:

119 leads and 41 booked calls to date…

Due to our partnership, CEO Coaching International closed a deal from one of the appointments we delivered within the first two months of launching our campaign, with many more in the pipeline. We have raked in 119 leads and 41 booked calls to date.


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About Author’s Channel:

CEO Coaching International works with the world’s top entrepreneurs, CEOs, and companies to dramatically grow their business, develop their people, and elevate their overall performance. Known globally for its success in coaching growth-focused entrepreneurs to meaningful exits, CEO Coaching International has coached more than 600 CEOs and entrepreneurs in more than 40 countries.

Industry: Coaching & Consulting

Location: Worldwide


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