How All Marketing Is Local: A Common Sense Approach to Marketing Your Business in a Non-Local Market
“How All Marketing Is Local: A Common Sense Approach to Marketing Your Business in a Non-Local Market” by John D. Meyer seems to answer many questions for a small business owner. Marketing Is Local is a huge part of the current trends in Internet Marketing Is Local.
The days of throwing mass email blasts or cold calling are long gone, although the need for these strategies still exists. John D. Meyer, however, shows why they are still so effective by showing why they don’t work and how by understanding why they don’t work, you can take advantage of the new methods that do work.
This book is a quick read and easy to understand. Some topics are a little dry and not explained very well, but that’s a small gripe.
Really, this book’s information is laid out in such a way that you can understand it without having to go back and forth and re-read what you have already read on previous pages.
The three parts to this great read are; a brief description of Marketing Is Local, the benefits of implementing a strategy based upon Marketing Is Local, and the strategies used by businesses in their various markets. Within each of these three parts of the book are chapters with practical advice that any business owner can immediately apply. In addition to these practical tips and strategies, there are also references and resources listed at the end of each chapter that will be extremely useful to anyone looking to understand the material better. So, if you are someone who is struggling to find ways to increase your business’ profits and are tired of getting no results, then this may be just what you need.
The book is easy to read, even for someone who has never before thought of Marketing Is Local as their small business locally. John D. Meyer provides clear language and easy-to-understand strategies that are easily implemented by any level of business. If you are someone who is considering using some marketing for your small business, you should take a look at “All Marketing is Local: A Common Sense Approach to Marketing Your Business locally.” If you have some marketing experience, or even if you are just someone who wants to get your foot in on the internet marketing scene, you will find that this is a handy book. You may even find that it changes the way you approach marketing.
For those who live in small towns or are located in certain areas of the country, it may be difficult to reach out to potential customers. However, there are many ways to get your business noticed. One of the most effective is Marketing Is Local your business in your local area. One way to do this is through newspapers, television, radio, and even billboards. This book provides information on how to market your business in your local area and gives you interesting facts on how these marketing approaches are being used around the country.
Although some of the advice is a little dated, it still provides a good overview of the local small business market. Also, the book is rich with helpful ideas on how to market locally. The authors provide convenient advice that can be implemented by any business owner, regardless of their level of experience or competency. For example, one of the ideas presented can help you determine which physical locations in your area are likely to be profitable. While you might not think that you would need this information before starting your business, this can definitely come in handy down the line.