Ben Amanna was endlessly bullied as a kid. At the age of 12, Ben turned to boxing as a safe haven. He became immersed in the world of boxing—from starting a boxing club and winning national championships to promoting live matches and exploring the business side of boxing. Ben’s expertise in the space allowed him to identify a gap in the athletic clothing market: sportswear for the boxing lifestyle. A serial entrepreneur, Ben left behind a lucrative business to launch BOXRAW, an apparel brand dedicated to boxing. In this episode of Shopify Masters, Ben shares how his company bounced back from a failed partnership deal and how he built a community of boxing enthusiasts using social media.