TikTok has become a popular venue for people to learn about new products, services, and businesses, and that makes it one of the most popular advertising platforms. When it comes to determining the best approach to measure the efficacy of a new marketing channel, it’s always a problem (aka actual sales and marketing ROI). In this post, we’ll look at different TikTok tracking systems and weigh the pros and cons of each. We’ll use our experience as a tracking program with TikTok tracking capability to figure out the most effective strategies to acquire control over your TikTok performance. TikTok advertisement types Before we look at how to track purchases on TikTok, it’s important to understand the differences in how adverts are created. TikTok advertising falls into two categories: using the TikTok Ads service or running influencer marketing through TikTok bloggers. Each channel has its own set of benefits and drawbacks, …