Did you know that a well-defined digital product catalogue is one of the prime determining factors of purchase in recent years?
Catalogue design can boost your business in plenty of ways. The importance of creating business catalogues is increasing at an incredible pace. Be it a digital or a brick-and-mortar store. And in the advent of personalization, every business is taking complete leverage of digital printing strategy, as companies can kickstart printing as low as 50 copies.
This way, you can quickly put your brand and products up and front to the hands and hearts of your customers, making a long-lasting positive impression and resulting in more sales for your business.
So, does your business need a catalogue in 2022? What key elements of creating a successful product catalogue for your business? If you are confused, keep reading this blog guide as we take you through all the nitty-gritty aspects of catalogue marketing and finally get you ready to build and market your first catalogue this year!
How do you know that your business needs product catalogues?
If you are wondering whether your business needs a product catalogue, try asking the below-mentioned questions, as this will help you understand the versatility of catalogue marketing and how it can help your business achieve sales from different channels.
– If you Have sales reps?
Most sales reps and inside sales teams use product catalogues to convey vital business information about the products or services. Your product catalogue is the perfect reference to persuade customers to buy your products.
– If your Buyer needs a reference?
The entire customer community relies on references and reviews for their purchase decisions. If you want to close more deals, you need to leverage your product catalogues as reference material that can be referred to by the customers when making a purchasing decision. This helps them compare different products in the market and decide on the most suitable option.
– Do you have Field Marketers?
If field marketers advertise your products and services, the product catalogue can be a literal demo of your products and solutions. They can use the catalogue to explain to customers more about what your product offers and persuade them to purchase from your business.
– Do you have business associates?
Suppose you have business associates, agencies, partners, resellers, value-added sellers, etc. In that case, you need them to have complete information about your product as they advertise it in front of their audiences. A product catalogue offers all the comprehensive information they can use to promote your products and attract more customers.
Why do you need a well-designed Catalog ?
Apart from the versatility and usefulness of a product catalogue, your business has many benefits from using a well-designed product catalogue.
Here is a concise list of some of the top benefits most businesses enjoy when using a product catalog design for their sales team.
– Helps Sales Reps
Collecting data from different business resources and summarizing it for the customers can get lengthy and inefficient. Simply hand out the product catalogues to our sales reps team and take out the guesswork.
Building a well-designed product catalogue with all the essential information can help your sales reps focus more on the selling point instead of gathering information. This can help in sharing all the info effortlessly with the customers and quickly generate more sales for your business.
– Improve Lead Conversion Rate
As we said, product catalogues are excellent for boosting conversions. Your sales team has adequate information to build conceptual conversations with the customers that will persuade them to learn more about your product and eventually purchase it.
– Works as a branding element
Product catalogues are the best way to promote your brand in different areas. Using the right colours, images, logos, font family, and other aspects can allow your brand to stand out from your product catalogue. You can also record your business journey and convey it to your customers through the catalogue. This helps customers recall the brand after browsing through its product catalogues way more efficiently.
– Easy & Digestible Information for customer
A product catalogue is a steady flow of information between your internal and external stakeholders. Starting from the product marketing teams to the content management and end-users. Everybody has complete access to the company and product details in the most lucid format in the product catalogue.
– Enhance user experience
Happier and more satisfied customers lead to more positive reviews. When your customers have all the details of your products at their disposal, embedded with images to demonstrate their usage and benefits, it instantly enhances their user experience with your products. This gives them one step closer to their final purchase and is excellent for serving the buyer’s needs and demands regarding product information instead of just presenting general information.
– Cost-saving in training the sales team
With a product catalogue, you no longer need to spend time, revenue, and efforts on consistent training. When you have all the information in the catalogue, you only need to focus on helping them convey the maximum from the catalogue to the customers. It shrinks the learning curve significantly and makes conversions way more efficient with no requirement of spending tons of money on training the sales reps team.
Catalog Design Process
Now that we know the importance of designing a product catalogue for your business, let’s get an overview of the processes involved while building a well-defined catalogue for any business. We have listed some tips and tricks to help you ace your product catalogue under the different stages of the catalogue design process for your convenience. Let’s take a look.
i) Pre-Designing Process
ii) Catalog Designing
iii) Post-Design Process
– Know your Target Audience
Knowing your target audience inside and out gives crystal clear information on how you design the product catalogue. Different segments of audiences prefer different designs. If you do not narrow and analyze your target audience well, you will be able to steer the perfect design decisions in the journey.
Here are a few questions you may ask yourself to get a better view of your target audiences:
● Who is my ideal customer?
● What information do they potentially look for on the Internet related to my products?
● Are they more likely to respond better to images compared to text?
● How can I grab their attention quickly?
● What kind of copy is the most suitable for my target audiences?
– Define your objective
The next step of the process is to build a definite objective for your endeavour. Simply adding every piece of information out there on the catalogue isn’t enough. You need to develop a clear and concise product catalogue that is easy to understand by the end-users.
Some of the objectives you can target for your product catalogues include:
● Drive more sales and increase your online revenue
● Encourage customer retention rates
● Attract new customers to your business
● Increase the average spent by current customers
– Develop a Content message
Since we have already defined the objective, defining a content message will be way easier now. You need to understand the elements you want to convey through your catalogue and the right way to do it.
Suppose you do not have a solid and clear message that lucidly speaks to the target audience. In that case, you will not be able to connect with them through the product catalogue, irrespective of the catalogue design.
Use accessible, simple, friendly language with vibrant imagery that appeals to your target audiences. Depending on your target audience, you can change the tone of your voice to suit their interests. Thus, know your brand message well before making any design decisions for your product catalogue.
– Test the Water & Make Budget
Your catalogue budget is more than just the number of copies you want to print. You are starting from the type of paper used to the print activities and the creative copy. You need to prioritize your requirements for your product catalogue to build a reasonable budget for the endeavour.
Knowing what is required for your product catalogue will help you squeeze the most out of every rupee during the designing process.
– Remember Brand Consistency
You can easily sway away with the colours and fonts as you design your product catalogue. However, you must keep your brand identity in front throughout the process. Your brand will already have a certain feel and look you want to stay intact in your product catalogue.
Thus, choose the correct design elements that match your brand personality and tone for your product catalogue. The goal is to be consistent with the branding to help end-users identify your brand even when they are just looking at your products in the catalogue.
– Design with the audience in mind
Getting caught up with what you want as a product catalogue design is easy. However, the prime goal should be to stick to your target audiences. Once you know everything about your target audiences, focusing only on what interests them and not just you is essential. Starting from the layouts to the content and other elements. Keep your readers in mind and focus on keeping things as simple as possible and appealing to your target audiences.
– Photography & Illustrations
Suppose you want your catalogue to make a positive impact on your customers. In that case, you need to focus on adding the most attractive and captivating illustrations that define your product in the most simplified and engaging manner. Readers most easily perceive visual cues compared to texts.
● Start with checking out the product you use for your online sales and align them with your product catalogue if you want to make more use of your existing designs.
● Check out what other images can align with your website and catalogue.
● Consider hiring a professional designer to help you create the perfect illustrations for your product catalogue.
● Apart from photography, start including lifestyle elements that give a more personalized feel to the product catalogue.
● Focus on higher picture quality and fewer pictures as you don’t want your catalogue to look cramped.
– Fonts and Design Architecture
The next step is to choose the right fonts and design architecture that match your brand personality and tone well. The best way to go about it is to refer to your existing brand copies and focus on keeping the fonts and other design architecture similar in your product catalogue.
– Don’t forget the Call to Action
The key reason for building a product catalogue is to encourage your readers to act accordingly. Thus, your CTA is necessary if you want them to purchase from your business.
Ensure to keep your CTA short, crisp, and easy to understand. It should be well defined and highlighted, especially for readers that only skim through the product catalogues and avoid reading the entire text. You can play with different colours and fonts in your CTA to make it popping and inspiring. Place it where required and make it impossible for them to miss!
You don’t want to represent your brand in shabby paper quality, do you?
Thus, the next step is to choose the right paper quality for your product catalogue. Most catalogues are built-in coated stock that is great for bright photographic illustrations.
Uncoated stock is more commonly used for ethical products as it is focused more on textual content. On the other hand, Satin stock is an excellent choice if you want good-quality material on an affordable budget.
Next, focus on the paperweight as anything around 130gm to 150gm feels more premium than thin sheets. Analyze the number of pages your catalogues will have and what will be the overall weight. This way, you can decide on the excellent paper quality as you don’t want your users to get weighed down under heavy catalogues!
Printing can be complicated, mainly if you do not involve a professional. There are different modes of printing, such as lithographic, web printing, digital printing, and more.
Analyze the quality you want for your end product and convey it to your product catalogue designer to decide on the acceptable print quality. Ensure to not settle for anything less as you don’t want your readers to go through poor printing quality that is hard to decipher.
It’s Important to try digital printing before you go for a large quantity. As it cheaper and good quality.
Last but not least, you can explore a wide range of special effects such as foils, embossing, UV spot, and other elements that can further enhance your product catalogue.
Check with your catalogue designer before implementing these effects, as you don’t want to overwhelm your readers with too many effects on your product catalogue.
Just like the product catalog, the need for hiring a professional design agency for your product catalogue is invaluable. If you want your catalog to stand out from the rest and represent your business at the forefront, you need to make the right decisions with the help of your product catalog designers.
If you are currently on a hunt for experienced product catalog designers, this marks the end of your search. At DesignerPeople, we are here to help you bring out your brand’s most authentic essence and vibe through your product catalog, which is bound to increase your conversion right from the first day of the launch of your catalogue. Thus, get in touch with our expert product catalogue today and start the discussion.
Author: Anush Malik
Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.Posted in Bottle Label Design, Label DesignTagged best wine bottle label design, best wine label design, Bottle label design, creative wine label design, die cut wine label design, wine bottle label design, wine bottle label design ideas, wine bottle packaging design, wine illustration design, wine label design, wine label design company
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