Scaling a High Cost, Low Margin Brand To $34 Million in Revenue Despite Shipping Challenges

In their quest to alleviate their allergies, brothers Eugene and Michael Ravitsky procured the ideal air purifier together they launched FactorPure, and expanded their business to include heaters, generators, air compressors, and other household machinery. In this episode of Shopify Masters, Eugenee shares their strategy to finding eight-figure success in a high cost, low margin industry.