Hubspot defines inbound marketing as a business methodology that attracts customers by creating valuable content and tailored experiences. In other words, inbound marketing generates leads and builds connections with customers by providing the value and experiences they need. In contrast, outbound marketing occurs when you interrupt your target audience with content they may not be interested in.
Let’s discuss how you can use inbound marketing to scale up your business. Inbound marketing strategy has three stages: attract, engage, and delight.