We all see the surge in LinkedIn usage.
It seems like every professional out there has a LinkedIn account.
The same goes for every business, especially if a business wants to be successful.
And, we all know that LinkedIn is the world’s largest professional network on the Internet.
How can it not be with over 810 million members in more than 200 countries?
So, with all this knowledge, why is everyone not jumping on the LinkedIn and LinkedIn Ad bandwagon?
The truth is that LinkedIn is still relatively new to many and can seem downright overwhelming to others.
Complicated things tend to make us stay away especially when we don’t have a dedicated team devoted to figuring it out
Learning LinkedIn Ad Strategy From Others
If we don’t have a good foundation or don’t know where to start, sometimes it’s good to look to others for inspiration.
Since everyone loves a good story, let’s start with a success story to prove that LinkedIn Ad strategy doesn’t have to be complicated.
A company specializing in providing B2B data to sales and marketing teams came to LinkedSelling after their current efforts grew stale and weren’t producing desired revenue results. Current methods weren’t working, and they came to us to help solve their issues.
They knew LinkedIn was a necessary part of the mix, but they weren’t sure how to use it to its fullest potential.
After analyzing existing processes and gaining a deeper understanding of who the company was trying to reach, we used our proven playbook to create a direct-to-demo marketing campaign. The goal was to get in front of hundreds of ideal prospects and generate higher quality leads.
Utilizing LinkedIn, we were able to reach senior level decision makers and get the message in front of the right people to take action. The results were incredible!
After spending only $1000 on ads, the company was able to close a deal worth 10x their ad spend and had lead after lead in the pipeline waiting to do the same. All in 90 days!
Analyzing Existing Processes
It’s all in the set up and having a good foundation is key. If you lack a good foundation, you could be wasting hundreds if not thousands of dollars on an ad spend that is getting you nowhere.
But that doesn’t mean you have to bag the whole campaign. This is a common mistake that can set a company even further behind. Instead, it’s important to take a step back and take a look at the parts and pieces that are working and the others that aren’t. Sometimes we are too busy running our company and we miss key signals which is why it’s important to have an extra set of eyes and some back up to help.
At LinkedSelling, we make sure we ask the right questions that will open doors for your lead generation and help you reach the right prospects. The infrastructure must be there and there must be communication between all departments to make sure your process is working.
Multi-Channel Marketing is a Must
While it would be great if one direct-to-demo campaign could be the end all solution to landing all of your sales, most success stories don’t happen overnight. A great LinkedIn ad campaign combined with a true understanding of how to best reach prime prospects is certainly the way to start.
But it doesn’t just stop there.
Like anything, generating prospects and closing deals takes effort which is why a multi-channel marketing approach is crucial.
Over 80% of high-performing sales teams use at least three marketing channels and create at least 15 touchpoints per prospect to close a deal and make a sale.
Because you never know when a prospect is going to be in the market.
You never know when they’re going to see your campaign.
And, that is why you need to be everywhere.
Technology has given us the advantage of reaching customers 24/7 with the touch of a button and the swipe of a finger.
“Digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day,”1 and that it takes “the average person at least 7 times to see your message before they act upon it.”2
Attention spans are short, and competition is fierce. You have to break through the clutter to reach your best prospects let alone have a chance with your target audience.
Whether it’s an email campaign, LinkedIn Ad, phone call or some other piece of traditional marketing, you want to be everywhere to make sure you capture your prospect at the right time.
It’s all a Process – The Process Manifesto
Like anything, it’s a process. A deep dive into what may be wrong combined with a stellar LinkedIn ad campaign and multi-channel approach may not be enough.
Not only do you need to stay in control of your campaign at every part of the process, but you need to be present at all times and that includes active follow-up.
It’s that control that helps put you in the lead to take control of your own leads, fill the funnel, and close deals. That’s what drives business. It’s the manifesto that your business should live and breathe by.
You lack control when a system is not in place and that is where LinkedSelling can help. We take a look at your current process and analyze what’s working and not working to come up with the best way to reach your best prospects. Then, we measure every step of the journey.
If it seems overwhelming to you, that’s ok because staying ahead when things are moving at warp speed IS overwhelming. At LinkedSelling, we help you move forward with confidence and speed and help you save time and money in the process. If you want to go from zero to a sale in 90 Days with LinkedSelling, contact us to book a planning session today.
The post How To Go From Zero to 10x ROI In 90 Days With LinkedIn Ads appeared first on LinkedSelling.